DJ McCord was born and raised in Indianapolis, Indiana, where he started his first ‘marketing’ effort, retailing candy in his local neighborhood. He completed a master’s degree in Business Management at the Lake Forest Graduate School of Management, with an emphasis in marketing.
DJ has owned and operated a number of small businesses, in which one of his primary roles – and challenges – was doing the marketing for those businesses. In 2016 he started the marketing firm of McCord and Cargile Marketing Resources, along with Aisha Cargile, the co-author of the marketing workbook A Marketing Fairy Tale. He has received recognition for his marketing and promotion efforts.
DJ McCord has a passion for helping people create, build and promote small businesses.
Take the stress out of crafting your marketing plan.
A Marketing Fairy Tale takes you - step by EASY step - through the process of creating a simple, usable marketing plan. It takes the headache out of planning your marketing efforts, and puts the human element back in.
This simple guidebook weaves a story about marketing, complete with an enterprising young entrepreneur and a host of magical beings. Each of these beings offers a little bit of knowledge and insight. This book is simple and fun enough that kids will love the story. With worksheets to fill out after each chapter, it is focused and informative enough to help you think about how you want your marketing to look, and what will bring you the most results.