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Tracey Alexandria Lynch


Tracey is an experienced Sr. Executive and educator with a background in healthcare, operations, finance, post-secondary education, non-profits/social services, and telecom. She is a proven influential leader who has mastered business mentoring, coaching, strategy, funnel development, fundraising strategies, forecasting, and business model design. She is a critical thinker, natural entrepreneur and creative innovator with global business expertise and superior business instincts. She is focused, goal-oriented, and a competitive business organizer who is versatile, resilient, sensitive, and industrious toward corporate, client and team needs.  One of her life themes is "Life's most persistent and urgent question is, what are you doing for others?" (MLK) The other is "Time isn't the important thing. It is the only thing." (Miles Davis) Human resources are our world's most precious resource. And collecting those resources and directing them where needed to serve others, is the building block of her life's work. Tracey loves learning, literature, writing, teaching, family, the great outdoors, travel, health topics, meditation, and puppies. She loves seeing things grow! An avid gardener, she is passionate about life design, personal development and transformation, ideas, invention, innovation, service, and contribution. She shares her magical life with her husband Darrell, and their three pups Sunshine, Ali, and Isabella James. She is the mother to two adult children and grandmother to two.

DONUM:  Creating a Sustainable Gifting Experience 

88% of consumers think gift returns go right back on the shelf to be resold to the next consumer. This belief is false. Most end up in landfills. 


5.8 Billion tons of returns end up in landfills each year.


The shipping process for these gifts emits 16 million metric tons of CO2 each year.


Returning a gift can cost the seller 66% of the gift’s sale price, making it cheaper to dispose of the return and simply send a replacement.


Donum provides 7 easy and thoughtful steps to becoming a sustainable gift giver - to help stop gift returns in their tracks and create a sustainable gifting experience by purchasing the right gift, and getting it right the first time. 


The simple ideas outlined in Donum will help alleviate the massive waste of resources, save shoppers time, and help solve the problems that reverse logistics simply cannot. This is a gift to you, to us, and the planet.

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