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The Power of the Pen: Why Every Entrepreneur Should Write a Book

Everyone who serves clients should write a book! 

Writing a book can be a transformative endeavor for business owners and entrepreneurs, offering a plethora of benefits that extend far beyond the realm of literature. Firstly, a book serves as a powerful tool for establishing authority and expertise within a particular industry or niche. By sharing your knowledge, insights, and experiences in written form, entrepreneurs can position yourself as thought-leaders, gaining credibility and recognition among peers, clients, and potential investors. This elevated status not only can enhance your personal brand but also open doors to new opportunities, such as speaking engagements, partnerships, and media appearances.

A published book provides a platform for entrepreneurs to articulate their unique perspective and vision, enabling them to communicate their business philosophies, strategies, and success stories to a wider audience. This not only fosters greater engagement and connection with existing customers but also attracts new clientele who resonate with their message. Additionally, the process of writing a book encourages introspection and strategic thinking, prompting entrepreneurs to clarify their goals, refine their ideas, and chart a course for future growth and innovation.

You should write a book to grow your business, your services and yourself.  And we can help. Check out some of the books that our clients have published to enhance their business and provides tools for their clients to use as resources for their growth and development.

Here are a few business-related books published by Enhanced DNA Publishing:

Here are a few memoir books published by Enhanced DNA Publishing:


A well-crafted book can serve as a valuable marketing tool, amplifying brand awareness and generating leads for the entrepreneur's business endeavors. Whether through traditional publishing or self-publishing, a book can garner media attention, social media buzz, and word-of-mouth referrals, driving traffic to the entrepreneur's website, blog, or products/services. By strategically leveraging their book as part of their marketing strategy, entrepreneurs can effectively differentiate themselves from competitors, attract their ideal audience, and ultimately, boost their bottom line. In essence, writing a book not only enhances an entrepreneur's personal and professional reputation but also cultivates new opportunities for growth, influence, and success in the dynamic world of business. 


Denola M. Burton is the Founder and CEO of Enhanced DNA: Develop Nurture Achieve, LLC and Enhanced DNA Publishing. Through Enhanced DNA, Denola develops and nurtures individuals and organizations to achieve their Leadership, Communication and Performance goals and objectives. Denola is also an author and publisher and through Enhanced DNA Publishing, assists new and newer authors in publishing their books according to the standards of the Independent Book Publisher's Association (IBPA). Denola retired from Eli Lilly and Company after 27 years where the majority of her career was focused on Employee Relations/Human Resources. Interested in becoming an author? Check out Denola' s award-winning book, Enhancing Your Author DNA: Step-by-Step Publishing Guide

You can connect with Denola on Facebook, Instagram and LinkedIN Enhanced DNA or send a message to


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