top of page

Enhancing our Enhanced DNA Services!

I self-published my first book through Amazon - Kindle Direct Publishing (KDP) in 2018.  It was an awesome experience but I knew that it wasn't perfect. I decided that I wanted it to be as perfect as possible, so, I began to research.   What I found was that there was such a thing as an "Independent Book Publisher". I decided to pursue that. I joined the Independent Book Publishers Association (IBPA), the largest community of professional independent publishers in the United States!  IBPA is a not-for-profit membership organization serving the independent publishing community through advocacy and education. With nearly 3,000 members, IBPA is the largest publishing trade association in the United States. I attended the IBPA Publishing University in 2019 and as a result, I got "tooled up" and created a publishing division of my business. Enhanced DNA Publishing was born!

Through Enhanced DNA Publishing, we provide quality publishing services with support from the IBPA resources, their publishing community and the tools/services provided to their members.  As an Independent Publisher, Enhanced DNA works with our authors to uphold the highest standards of the publishing industry, to create works of lasting financial and/or cultural value, and to pursue through publishing partners, editorial, design, and production excellence.  We use an author-subsidized business model, as opposed to financing all costs themselves, and in exchange return a higher-than-industry-standard share of sales proceeds to the author. In other words, an Independent Publisher makes income from a combination of publishing services and book sales while passing savings to the author.

After the creation of Enhanced DNA Publishing, my personal memoir, If You Really Knew Me: The Life, The Lessons and The Legacy, was republished in 2019, under the Enhanced DNA Publishing "imprint and ISBN" and since then, we have published an additional 12 books under our name! See our full list of titles here. I'm proud to say that two of our titles have been submitted for awards and both received recognition: I Still Hear the Drums by Linda Lewis Everett - awarded the 2019 Author Academy Award for Historical Fiction and Mentoring Moments: 14 Remarkable Women Share Breakthroughs to Success - Finalist for the 2019 Best Book Awards for Self-Help/Motivation sponsored by the American Book Fest. That was the validation and social proof needed to demonstrate that our books are meeting the quality standards AND have amazing content/authors!

Enhanced DNA Publishing is growing and developing! In addition to using the Amazon - KDP and IBPA tools and processes, we will be rolling out additional Enhanced DNA publishing tools and services!  Stay tuned for the new and improved services including new publishing partners, our Self-Publishing Tool Kit and a unique Workbook Publishing Template. We understand that some authors desire to learn and engage in the publishing process and do much of the work themselves. Our enhanced tools will provide a variety of services and resources that will enable you to have a hands-on approach while receiving consultation and guidance from Enhanced DNA. The overall goal is for the author to choose the process that fulfills their needs while meeting the standards of the Independent Book Publishers Association.

Whether you are ready to use our full cafeteria of services or our new enhanced services, contact us for your FREE consultation.

Denola M. Burton is the Founder and CEO of Enhanced DNA:  Develop Nurture Achieve, LLC.  Through Enhanced DNA, Denola develops and nurtures individuals and organizations to achieve their Leadership, Communication and Performance goals and objectives.  Denola is also an author and publisher and created the Enhanced DNA Publishing Division of her company where they assist new and newer authors in publishing their books according to the Independent Book Publishing Association (IBPA) standards.  Denola retired from Eli Lilly and Company after 27 years where the majority of her career was focused on Employee Relations/Human Resources.  You can connect with Denola on Facebook, Instagram, LinkedIN and Twitter at Enhanced DNA Develop Nurture Achieve or on her website at or


bottom of page